Aleksandra Rogala-Jacek | Roberto Cavalli SS ’15 Campaign
15918
portfolio_page-template-default,single,single-portfolio_page,postid-15918,ajax_fade,page_not_loaded,,vertical_menu_enabled,side_area_uncovered_from_content,columns-4,qode-theme-ver-7.9,wpb-js-composer js-comp-ver-4.5.3,vc_responsive

Roberto Cavalli SS ’15 Campaign

cavalli-logo2

Roberto Cavalli SS ’15 campaign for Childrensalon.com

Multichannel Spring Summer ’15 campaign for Roberto Cavalli.

Beautiful Spring Summer ’15 Roberto Cavalli collection was all about animal and fruit prints.
Our Idea was to create a scene of safari, leading to the lemon orchard scene.

Roberto-Cavalli-ss-15-childrensalon-5

The concept

Main concept was to create 2 scenes: Safari & Lemon Orchard.

Beautiful Spring Summer ’15 Roberto Cavalli collection was all about animal and fruit prints. The idea was to create a scene of safari, leading to the lemon orchard scene.
I’ve created a wide scene with horizontal parallax scroll in mind. Built from over 50 images was interactive,  and built a desire to view the collection.

Roberto-Cavalli-ss-15-childrensalon-1

Wide, horizontal parallax scroll header

I’ve built an engaging scene with hotspots and looks, going from Safari to Lemon Orchard Scene.
Scroll through to see the whole thing.

When hotspot is clicked, scene zooms in, blurrs out the other looks apart from the chosen one and shows the buy options.

Roberto-Cavalli-ss-15-childrensalon-2b

Building engagement through social media

I’ve created Facebook competition, as well as many posts for Facebook, Instagram and Twitter, to build an engagement and interest in the campaign.

Roberto-Cavalli-ss-15-childrensalon-11

 

Cavalli-social-4

Cavalli-social-5

 

Liked it?