Aleksandra Rogala-Jacek | Childrensalon Spring Summer ’16 Campaign
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Childrensalon Spring Summer ’16 Campaign

childrensalon-logo

Childrensalon Spring Summer ’16 campaign.

Newest Childrensalon’s campaign showcasing the new season, aligning with Childrensalon’s brand guidelines.

childrensalon-spring-summer-16-campaign

The brief

Dressing Children Beautifully since 1952 – Childrensalon brand statement makes the direction of the campaign very clear: it must be elegant & beautiful, celebrating its rich heritage while keeping up with latest trends in fashion.

Childrensalon target market is people very fimiliar with latest fashion trends, top brands lovers, who want their children to wear the most stylish clothes.

The challenge of this campaign was to celebrate Childrensalon’s rich heritage, while showing latest fashion trends at the same time.  

Concepts building

I have worked closely with the Creative Director and Fashion Stylist we have created 2 concepts.

The first concept was all about pastel colours and playful props, like paper fruits, origami elements, colourful tape and solid pastel backgrounds. 
Second concept was very Dior like, in elegant rooms, gardens and luxury furniture. Pastel flours in vast amounts, garden party elements, a lot of pastel colours. 

childrensalon-spring-summer-16-campaign

Promotional emails

Fully responsive, promotional emails I have created working closely with our Editorial Team.

childrensalon-spring-summer-16-campaign

Display ads banners

Fully responsive, promotional emails I have created working closely with our Editorial Team.

childrensalon-spring-summer-16-campaign

childrensalon-spring-summer-16-campaign

childrensalon-spring-summer-16-campaign

Photoshoot

By giving my input on photoshoots I am making sure final photos are consistent with the concept and easy to use on the website, emails and display ads.

childrensalon-spring-summer-16-campaign

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